Courses

Digital Marketing

Learn digital marketing from scratch. In this instructor-led, online course learn the most important concepts in digital marketing. Learn how to create a website quickly using WordPress, content marketing, SEO, and more.

Difficulty Level: BEGINNER

Age group: 15-39

Content

coding & technology - Digital Marketing Digital Marketing - Introduction to Digital Marketing - Key Terms Used in Digital Marketing - Website Design & Development - WordPress Development - Creative Design - Content Development - Keyword Research & Analysis - Search Engine Optimization - On-Page SEO - Off-Page SEO Introduction to Digital Marketing - What is marketing - Why Digital Marketing - The Best Way to Learn Digital Marketing - How to Take Maximum Advantage Key Terms Used in Digital Marketing - Purchase Journey - Awareness - Reach - Consideration - Target Audience - Subscribers or Followers - Marketing Budget - Return on Investment - Cost Per Conversion - Website and landing pages - Call-to-Action - Blog - UI & UX - Impressions - Clicks - Conversion Rate - Traffic - Organic vs Paid Traffic - Hyperlink - Redirection - Business-to-Business (B2B) - Business-to-Consumer (B2C) Website Design & Development - World’s First Website - Domain Name - URL - Navigation Menu - Website Content - Feature Image - Web hosting - HTML Introduction - CSS Introduction WordPress Development - WordPress.com vs WordPress.org - What is WordPress - Dashboard - Posts - Media - Comments - Appearance - WordPress Themes – Free vs Paid Themes - WordPress Plugins – Important Plugins - WordPress Customization Creative Design - Introduction to Creative Designing for Digital Marketing - Image Size - Aspect Ratio - Image vs. Text Ratio - Creative Designing Tool - Image Optimization - Social Media Creative Design - Ads Creative Design - Image Design for SEO Content Development - Generating Content Ideas - How to write headlines - Effective Content Writing Process - Prewriting - Drafting - Editing & Proofreading - Content Creation Tools Keyword Research & Analysis - What is keyword research - How to do keyword research for your business - Keyword research tools - How to find competition’s keywords - Purchase intent keywords Search Engine Optimization - What is a Search Engine - Various Search Engines - What is SEO - Various types of SEO - The main goals and objectives of SEO On-Page SEO - Domain Optimization - Content Optimization - Image Tag (Alt Tag) Optimization - Site Structure - URL Optimization - Robot.txt - XML & HTML Sitemap - Website loading - Schema - Latent Semantic Indexing Off-Page SEO - What is Off-page SEO - The goals and objectives of off-page SEO - Type of Linking - Internal vs External Linking - Backlinks - White-hat vs Black hat SEO - Anchor Text - Inbound and Outbound links - SEO and Link building Techniques - Social Bookmarking - Article Submission - Blog commenting - Press Release Submission - Video Submission - PDF Submission - Profile building - Directory Submission - Forum Posting - RSS Submission - Image Submission - Guest Posting - Classified Submission - Reference Submission - Effective backlink building techniques - 5 steps process to reach to the top of SEO - Domain Authority & Page Authority - Domain & URL Rating - SEO Tools – Ahrefs, SEMRush, Majestic SEO

Prerequisites

No-Subject specific knowledge is required
Should have a basic understanding of operating computer
Enthuziasm to become the digital marketing specialist

Objectives

Get Familiar with Marketing Metrics: Learn how to track and measure the success of marketing campaigns using basic analytics tools and key performance indicators (KPIs).
Develop Basic Content Creation Skills: Understand how to create compelling content that attracts, engages, and converts potential customers across different digital channels.
Master Social Media Marketing Basics: Learn how to effectively use platforms like Facebook, Instagram, and Twitter to promote a brand and engage with audiences.
Learn Basic SEO Techniques: Understand the essentials of search engine optimization, including keyword research, on-page optimization, and how search engines rank websites.
Understand Digital Marketing Fundamentals: Gain a foundational knowledge of key digital marketing concepts, including SEO, social media marketing, content marketing, and paid advertising.

Learning Outcomes

Knowledge of the key terms used in digital marketing
Understanding of the purpose of content and steps to create the content
Familiarity with the steps of creating the digital marketing strategies
Understanding of B2B and B2C along with different strategies
Deep-insight into SEO and different search engines

Why learn with EnthuZiastic?

Here's why more and more people are joining EnthuZiastic

Personalized Lessons

Customize your lessons to meet your individual goals.

Expert Teachers

Top rated teachers to guide you through the learning process.

Flexible Timings

Attend classes anytime, anywhere. Make your own schedule.

Easy Rescheduling

manage holidays or conflicting appointments easily by rescheduling classes.

Complete Support

A compassionate support team to listen to your needs.

Completion Certificate

You will get a certificate for the completion of the course.

How it works?

Enroll

Enroll for the course of your liking by selecting 1:1 or group classes. Choose the type of instructor you want to learn with.

Schedule

Download Enthu app and schedule classes for the day and time that works best for you. You own your learning schedule.

Learn

Join classes on Zoom and start learning with lessons customized for you. Make most of our student success program.

Value Proposition

We offer a diverse range of interactive classes, ensuring accessible and personalized education for everyone, anytime, anywhere.

Carefully Curated Expert Instructors

All courses are taught by our expert instructors who are carefully chosen with a rigorous < 1% acceptance rate. For every 100 tutors interviewed, only 1 is chosen, ensuring you get the best.

Engaging and Interactive Classes

Each session is designed to be dynamic and captivating, ensuring the learner stays excited and engaged throughout.

Progress Reports

Our team works hard behind the scenes to create and maintain a meticulously detailed progress report for each learner as they progress through the sessions.

Session Recordings

The recordings of each session are automatically available in the app after 24 hours of each session, they are extremely helpful for revisions.

Certificates

Some rewards are necessary for motivating learners and Enthuziastic awards dedicated learners with official certificate of completion and if they win in any of our regular competitions, they are awarded the respective winners certificates.

Feedback and Assignments

Parents/Learners provide us regular feedback after every session through a formal submission in the app, this helps us customize the learning path after every session according to how the learners are responding to the tutoring.

Chat Communication

Connect with instructors and peer learners directly via our app's dedicated chat group for every batch fostering a community experience while learning together.

24/7 Support

We take great pride in our service delivery. We're here for you round the clock to address any questions or concerns.

Quality & Affordability

The entire Enthuziastic team strives hard to bring you high quality learning at affordable prices. Because of the support of learners like yourself, we continue to grow our offerings and keep making them more and more affordable.

Personal Family Buddy

You will be assigned a personal family buddy, whom you can continuously stay in touch through and beyond your learners learning journey. Whatever your needs are you can always reach out to your Family Buddy/Student Success Manager whose only job is to make your learning journey successful.

Carefully Curated Expert Instructors

All courses are taught by our expert instructors who are carefully chosen with a rigorous < 1% acceptance rate. For every 100 tutors interviewed, only 1 is chosen, ensuring you get the best.

Engaging and Interactive Classes

Each session is designed to be dynamic and captivating, ensuring the learner stays excited and engaged throughout.

Progress Reports

Our team works hard behind the scenes to create and maintain a meticulously detailed progress report for each learner as they progress through the sessions.

Session Recordings

The recordings of each session are automatically available in the app after 24 hours of each session, they are extremely helpful for revisions.

Certificates

Feedback and Assignments

Chat Communication

Connect with instructors and peer learners directly via our app's dedicated chat group for every batch fostering a community experience while learning together.

24/7 Support

We take great pride in our service delivery. We're here for you round the clock to address any questions or concerns.

Quality & Affordability

Personal Family Buddy

Frequently asked questions (FAQs)

Expand all

Digital marketing is a growing field, and this course equips you with fundamental skills that can help you pursue entry-level roles such as a digital marketing assistant, social media coordinator, or SEO analyst.

Yes, by the end of the course, you’ll know how to create and implement a basic digital marketing plan, including strategies for content, social media, and SEO.

The course covers the basics of SEO, social media marketing, content creation, email marketing, and digital advertising, along with an introduction to analytics tools like Google Analytics.

No prior experience is necessary. This course is designed for beginners, and all foundational concepts will be introduced from scratch.

Do you have any questions?

Fill this form and we will respond back, on priority.

This course Includes

16 live tutoring sessions

Access on mobile and web

Certificate of completion

Typical Price

$25 .73

/ session / seat

30-Day Money-Back Guarantee

Courses

Digital Marketing

Difficulty Level: BEGINNER

Age group: 15-39

Content

Prerequisites

No-Subject specific knowledge is required
Should have a basic understanding of operating computer
Enthuziasm to become the digital marketing specialist

Objectives

Get Familiar with Marketing Metrics: Learn how to track and measure the success of marketing campaigns using basic analytics tools and key performance indicators (KPIs).
Develop Basic Content Creation Skills: Understand how to create compelling content that attracts, engages, and converts potential customers across different digital channels.
Master Social Media Marketing Basics: Learn how to effectively use platforms like Facebook, Instagram, and Twitter to promote a brand and engage with audiences.
Learn Basic SEO Techniques: Understand the essentials of search engine optimization, including keyword research, on-page optimization, and how search engines rank websites.
Understand Digital Marketing Fundamentals: Gain a foundational knowledge of key digital marketing concepts, including SEO, social media marketing, content marketing, and paid advertising.

Learning Outcomes

Knowledge of the key terms used in digital marketing
Understanding of the purpose of content and steps to create the content
Familiarity with the steps of creating the digital marketing strategies
Understanding of B2B and B2C along with different strategies
Deep-insight into SEO and different search engines

Why learn with EnthuZiastic?

Here's why more and more people are joining EnthuZiastic

Personalized Lessons

Customize your lessons to meet your individual goals.

Expert Teachers

Top rated teachers to guide you through the learning process.

Flexible Timings

Attend classes anytime, anywhere. Make your own schedule.

Easy Rescheduling

manage holidays or conflicting appointments easily by rescheduling classes.

Complete Support

A compassionate support team to listen to your needs.

Completion Certificate

You will get a certificate for the completion of the course.

How it works?

Enroll

Enroll for the course of your liking by selecting 1:1 or group classes. Choose the type of instructor you want to learn with.

Schedule

Download Enthu app and schedule classes for the day and time that works best for you. You own your learning schedule.

Learn

Join classes on Zoom and start learning with lessons customized for you. Make most of our student success program.

Value Proposition

We offer a diverse range of interactive classes, ensuring accessible and personalized education for everyone, anytime, anywhere.

Carefully Curated Expert Instructors

All courses are taught by our expert instructors who are carefully chosen with a rigorous < 1% acceptance rate. For every 100 tutors interviewed, only 1 is chosen, ensuring you get the best.

Engaging and Interactive Classes

Each session is designed to be dynamic and captivating, ensuring the learner stays excited and engaged throughout.

Progress Reports

Our team works hard behind the scenes to create and maintain a meticulously detailed progress report for each learner as they progress through the sessions.

Session Recordings

The recordings of each session are automatically available in the app after 24 hours of each session, they are extremely helpful for revisions.

Certificates

Feedback and Assignments

Chat Communication

Connect with instructors and peer learners directly via our app's dedicated chat group for every batch fostering a community experience while learning together.

24/7 Support

We take great pride in our service delivery. We're here for you round the clock to address any questions or concerns.

Quality & Affordability

Personal Family Buddy

Carefully Curated Expert Instructors

All courses are taught by our expert instructors who are carefully chosen with a rigorous < 1% acceptance rate. For every 100 tutors interviewed, only 1 is chosen, ensuring you get the best.

Engaging and Interactive Classes

Each session is designed to be dynamic and captivating, ensuring the learner stays excited and engaged throughout.

Progress Reports

Our team works hard behind the scenes to create and maintain a meticulously detailed progress report for each learner as they progress through the sessions.

Session Recordings

The recordings of each session are automatically available in the app after 24 hours of each session, they are extremely helpful for revisions.

Certificates

Feedback and Assignments

Chat Communication

Connect with instructors and peer learners directly via our app's dedicated chat group for every batch fostering a community experience while learning together.

24/7 Support

We take great pride in our service delivery. We're here for you round the clock to address any questions or concerns.

Quality & Affordability

Personal Family Buddy

Frequently asked questions (FAQs)

Expand all

Yes, by the end of the course, you’ll know how to create and implement a basic digital marketing plan, including strategies for content, social media, and SEO.

The course covers the basics of SEO, social media marketing, content creation, email marketing, and digital advertising, along with an introduction to analytics tools like Google Analytics.

No prior experience is necessary. This course is designed for beginners, and all foundational concepts will be introduced from scratch.