Courses

Digital Marketing

Learn all about SEO and PPC in digital marketing online classes. Learn technical, local, eCommerce SEO. Get hands-on on mobile marketing, and different types of Google ads in this course.

Age group: 15-44

Content

Digital Marketing level 2 - How Ecommerce SEO is different from Normal SEO - Keyword analysis for products - Optimizing product descriptions - How to index products in Search engines - How to increase high-quality backlinks - How to find purchase intent keywords for your products - Shopping Campaigns - Local SEO - Technical SEO - Google Webmasters/Search Console - Google Analytics - Google Ads - Display Advertising - Shopping Ads - Video Ads - Mobile App Marketing Local SEO - What is Local SEO - How Local SEO is different from normal SEO - What is Google My Business - How to create a Google My Business Account - How to Optimize Google My Business Account - How to improve citations for GMB Profile Technical SEO - How to improve website loading speed - Clean HTML for better SEO - Writing compelling content for keyword map - Improving Conversion and on-page signals - Top SEO Signals - Internal Page linking - Google Algorithm Updates - How to Appear in Featured Snippet - How to Appear in Google Answer boxes - Generating SEO Reports Google Webmasters/Search Console - How to use Google Webmaster/Search Console - URL Inspection - Search Results - How to Appear in Google Discover - Search Console Coverage - Adding Sitemap to Google Webmaster - Core Web vitals - Mobile Usability - Frequently Asked Questions in Search Appearances - Job postings - Logos - Sitelink Search Boxes - Links - How to master new Google Search Console Google Analytics - What is Google Analytics - Introduction to Google Analytics - How to add Google Analytics in a website - Bounce Rates - Session vs. Users in Google Analytics - Google Analytics Account Structure - Users Permissions in Google Analytics - How to set up views in Google Analytics - How to Set up a Filter in Google Analytics - Understanding Real-time user reports in Google Analytics - How to Use Acquisition Reports in Google Analytics - How to Use Behavior Reports in Google Analytics to Improve Site Content - How to Use Conversion Reports to Boost Conversion - How to Use Admin Section to Manage Large & Complex Google Analytics Accounts - Understanding Full Google Analytics Reports - How to Share Google Analytics Report - Report Visualization - How to Set up Dashboard and Shortcuts - How to use UTM Parameters to Measure effectiveness of Digital Marketing Campaigns Google Ads - What is Google Ads - How to set up Google Ads Account - How to generate Ad Coupons for your new Ad Account - Different Type of Google Ads Campaign - What is a Campaign - Setting the right goal for Google Ads - Understanding Ad Groups - Campaign vs Ads - How to Analyze and select keywords for Google Ads Campaign - Dynamic Search Ads - Dynamic Keywords Insertion - Keywords Match Types: Broach match, phrase match, broad modified match, exact match - Ad Extensions - Bid Adjustment - Controlling fraud clicks - Bid Simulator - Keyword Planner - Performance Planner - Search Audience - Writing Ad Copy Display Advertising - When to use display advertising? - Different Type of Google Display Audiences - Smart vs Standard Display Campaigns - Automated Bidding - Automated Targeting - Automated Creative - Affinity Audiences - Custom Affinity Audiences - In-Market Audiences - Custom Intent Audiences - Demographics Targeting - Similar Audiences - Standard Remarketing vs Dynamic Remarketing - Responsive Display Ads Shopping Ads - What are Shopping Ads - How to sale product through Shopping Ads - What is Google Merchant Centre - How to use Google Merchant Center - How to Upload Products (including all the details and images) in Google Merchant Center - Linking Google Ads and GMC - The Best Practices to Drives Sales through Shopping Ads Video Ads - When to use Video Marketing - Different Types of Video Ads - TrueView for Reach - Non-skippable Ads - Outstream Video Ads - What is video marketing - Video Masthead - TrueView In-stream - TrueView Discovery - TrueView for Action - Video Viewability on Partner Ads - YouTube for Action Mobile App Marketing - What is Mobile App Marketing - How to promote mobile apps - How to increase download of mobile apps - How to minimize target cost per download - Optimize the mobile app for search engines - Boosting download through Facebook Advertising - How to create effective ads - What are Mobile app Ads Asset - The best way to design Ads Asset - How to write effective ad content for mobile app marketing

Prerequisites

No-Subject specific knowledge is required
Should have a basic understanding of operating computer
Enthuziasm to become the digital marketing specialist

Objectives

Implement Advanced PPC Strategies: Understand and execute more complex pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media, maximizing ROI and ad performance.
Improve Conversion Rates: Learn to optimize landing pages, user experience, and content to convert visitors into leads or customers through conversion rate optimization (CRO) techniques.
Master Data Analytics: Gain proficiency in analyzing digital marketing data to make data-driven decisions, track key performance indicators (KPIs), and optimize marketing efforts.
Optimize Social Media Campaigns: Develop the ability to design, implement, and analyze social media strategies that increase brand awareness and customer engagement.
Enhance SEO and SEM Skills: Master advanced techniques in search engine optimization (SEO) and search engine marketing (SEM) to improve website visibility and drive organic traffic.

Outcomes

Skill of creating effective digital marketing strategies
Understanding of how marketing ads work and their strategies
Mastery in SEO
Expertise in keyword research
Proficiency in mobile phone marketing

Why learn with Enthuziastic?

Here's why more and more people are joining Enthuziastic

Personalized Lessons

Customize your lessons to meet your individual goals.

Expert Teachers

Top rated teachers to guide you through the learning process.

Flexible Timings

Attend classes anytime, anywhere. Make your own schedule.

Easy Rescheduling

Manage holidays or conflicting appointments easily by rescheduling classes.

Complete Support

A compassionate support team to listen to your needs.

Homework & Assignments

Reinforce your learning with practical homework and hands-on assignments.

Completion Certificate

You will get a certificate for the completion of the course.

Group Discussion & Peer Learning

Collaborate with peers through discussions and shared learning experiences.

Access to Alumni Community

Join a vibrant alumni network for support, insights, and continued learning.

Post-Course Support & Career Guidance

Get expert support and career advice even after the course ends.

How it works?

Enroll

Enroll for the course of your liking by selecting 1:1 or group classes. Choose the type of instructor you want to learn with.

Schedule

Download Enthu app and schedule classes for the day and time that works best for you. You own your learning schedule.

Learn

Join classes on Zoom and start learning with lessons customized for you. Make most of our student success program.

Value Proposition

We offer a diverse range of interactive classes, ensuring accessible and personalized education for everyone, anytime, anywhere.

Carefully Curated Expert Instructors

All courses are taught by our expert instructors who are carefully chosen with a rigorous < 1% acceptance rate. For every 100 tutors interviewed, only 1 is chosen, ensuring you get the best.

Engaging and Interactive Classes

Each session is designed to be dynamic and captivating, ensuring the learner stays excited and engaged throughout.

Progress Reports

Our team works hard behind the scenes to create and maintain a meticulously detailed progress report for each learner as they progress through the sessions.

Session Recordings

The recordings of each session are automatically available in the app after 24 hours of each session, they are extremely helpful for revisions.

Certificates

Some rewards are necessary for motivating learners and Enthuziastic awards dedicated learners with official certificate of completion and if they win in any of our regular competitions, they are awarded the respective winners certificates.

Feedback and Assignments

Parents/Learners provide us regular feedback after every session through a formal submission in the app, this helps us customize the learning path after every session according to how the learners are responding to the tutoring.

Chat Communication

Connect with instructors and peer learners directly via our app's dedicated chat group for every batch fostering a community experience while learning together.

24/7 Support

We take great pride in our service delivery. We're here for you round the clock to address any questions or concerns.

Quality & Affordability

The entire Enthuziastic team strives hard to bring you high quality learning at affordable prices. Because of the support of learners like yourself, we continue to grow our offerings and keep making them more and more affordable.

Personal Family Buddy

You will be assigned a personal family buddy, whom you can continuously stay in touch through and beyond your learners learning journey. Whatever your needs are you can always reach out to your Family Buddy/Student Success Manager whose only job is to make your learning journey successful.

Carefully Curated Expert Instructors

All courses are taught by our expert instructors who are carefully chosen with a rigorous < 1% acceptance rate. For every 100 tutors interviewed, only 1 is chosen, ensuring you get the best.

Engaging and Interactive Classes

Each session is designed to be dynamic and captivating, ensuring the learner stays excited and engaged throughout.

Progress Reports

Our team works hard behind the scenes to create and maintain a meticulously detailed progress report for each learner as they progress through the sessions.

Session Recordings

The recordings of each session are automatically available in the app after 24 hours of each session, they are extremely helpful for revisions.

Certificates

Feedback and Assignments

Chat Communication

Connect with instructors and peer learners directly via our app's dedicated chat group for every batch fostering a community experience while learning together.

24/7 Support

We take great pride in our service delivery. We're here for you round the clock to address any questions or concerns.

Quality & Affordability

Personal Family Buddy

Frequently asked questions (FAQs)

Expand all

The course focuses on using data analytics and key performance indicators (KPIs) to track campaign performance. You'll learn how to analyze data from various marketing channels to make data-driven decisions and optimize future campaigns.

You'll work with a range of tools, including Google Analytics, Google Ads, social media analytics platforms, marketing automation tools like HubSpot, and conversion optimization tools.

Yes, the course covers intermediate and advanced strategies for creating, managing, and optimizing pay-per-click (PPC) campaigns on platforms like Google Ads, ensuring you get the best return on investment (ROI).

This course dives deeper into advanced SEO techniques, including keyword research, on-page and off-page optimization, backlinking strategies, and technical SEO, to help boost your website's search engine ranking.

Do you have any questions?

Fill this form and we will respond back, on priority.

This course Includes

14 live tutoring sessions

Access on mobile and web

Certificate of completion

Hands-on Exercises & Practical Projects

Personalized Feedback & Coaching

Session Recordings for Rewatching

Typical Price

30-Day Money-Back Guarantee

Courses

Digital Marketing

Learn all about SEO and PPC in digital marketing online classes. Learn technical, local, eCommerce SEO. Get hands-on on mobile marketing, and different types of Google ads in this course.

Age group: 15-44

Content

Prerequisites

No-Subject specific knowledge is required
Should have a basic understanding of operating computer
Enthuziasm to become the digital marketing specialist

Objectives

Implement Advanced PPC Strategies: Understand and execute more complex pay-per-click (PPC) advertising campaigns on platforms like Google Ads and social media, maximizing ROI and ad performance.
Improve Conversion Rates: Learn to optimize landing pages, user experience, and content to convert visitors into leads or customers through conversion rate optimization (CRO) techniques.
Master Data Analytics: Gain proficiency in analyzing digital marketing data to make data-driven decisions, track key performance indicators (KPIs), and optimize marketing efforts.
Optimize Social Media Campaigns: Develop the ability to design, implement, and analyze social media strategies that increase brand awareness and customer engagement.
Enhance SEO and SEM Skills: Master advanced techniques in search engine optimization (SEO) and search engine marketing (SEM) to improve website visibility and drive organic traffic.

Outcomes

Skill of creating effective digital marketing strategies
Understanding of how marketing ads work and their strategies
Mastery in SEO
Expertise in keyword research
Proficiency in mobile phone marketing

Why learn with Enthuziastic?

Here's why more and more people are joining Enthuziastic

Personalized Lessons

Customize your lessons to meet your individual goals.

Expert Teachers

Top rated teachers to guide you through the learning process.

Flexible Timings

Attend classes anytime, anywhere. Make your own schedule.

Easy Rescheduling

Manage holidays or conflicting appointments easily by rescheduling classes.

Complete Support

A compassionate support team to listen to your needs.

Homework & Assignments

Reinforce your learning with practical homework and hands-on assignments.

Completion Certificate

You will get a certificate for the completion of the course.

Group Discussion & Peer Learning

Collaborate with peers through discussions and shared learning experiences.

Access to Alumni Community

Join a vibrant alumni network for support, insights, and continued learning.

Post-Course Support & Career Guidance

Get expert support and career advice even after the course ends.

How it works?

Enroll

Enroll for the course of your liking by selecting 1:1 or group classes. Choose the type of instructor you want to learn with.

Schedule

Download Enthu app and schedule classes for the day and time that works best for you. You own your learning schedule.

Learn

Join classes on Zoom and start learning with lessons customized for you. Make most of our student success program.

Value Proposition

We offer a diverse range of interactive classes, ensuring accessible and personalized education for everyone, anytime, anywhere.

Carefully Curated Expert Instructors

All courses are taught by our expert instructors who are carefully chosen with a rigorous < 1% acceptance rate. For every 100 tutors interviewed, only 1 is chosen, ensuring you get the best.

Engaging and Interactive Classes

Each session is designed to be dynamic and captivating, ensuring the learner stays excited and engaged throughout.

Progress Reports

Our team works hard behind the scenes to create and maintain a meticulously detailed progress report for each learner as they progress through the sessions.

Session Recordings

The recordings of each session are automatically available in the app after 24 hours of each session, they are extremely helpful for revisions.

Certificates

Feedback and Assignments

Chat Communication

Connect with instructors and peer learners directly via our app's dedicated chat group for every batch fostering a community experience while learning together.

24/7 Support

We take great pride in our service delivery. We're here for you round the clock to address any questions or concerns.

Quality & Affordability

Personal Family Buddy

Carefully Curated Expert Instructors

All courses are taught by our expert instructors who are carefully chosen with a rigorous < 1% acceptance rate. For every 100 tutors interviewed, only 1 is chosen, ensuring you get the best.

Engaging and Interactive Classes

Each session is designed to be dynamic and captivating, ensuring the learner stays excited and engaged throughout.

Progress Reports

Our team works hard behind the scenes to create and maintain a meticulously detailed progress report for each learner as they progress through the sessions.

Session Recordings

The recordings of each session are automatically available in the app after 24 hours of each session, they are extremely helpful for revisions.

Certificates

Feedback and Assignments

Chat Communication

Connect with instructors and peer learners directly via our app's dedicated chat group for every batch fostering a community experience while learning together.

24/7 Support

We take great pride in our service delivery. We're here for you round the clock to address any questions or concerns.

Quality & Affordability

Personal Family Buddy

Frequently asked questions (FAQs)

Expand all

You'll work with a range of tools, including Google Analytics, Google Ads, social media analytics platforms, marketing automation tools like HubSpot, and conversion optimization tools.